Copywriting services:
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- Product descriptions
- Social Media
- Emails
- Website copy
- Adverts
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Advertising: Creating ads for print and other media
Marketing: Creating content for websites and social media
Media: Creating content for brochures, sales letters, and other promotional materials
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What copywriters do
Research, create, and edit content
Use creativity and strategic thinking to influence readers' opinions
Use triggers to arouse interest in readers
Generate conversions and sales
Types of copywriting
Direct-response copywriting: A type of copywriting
Content marketing: A type of copywriting
Principles of effective copywriting
The 4 Cs: Clear, concise, compelling, and credible
The 4 Ps: Promise, picture, proof, and push
general copywriting
Samples
Testimonials
"Give her a challenge and she'll overdeliver. Sammie was great when pitched with a brief for a B2B publication and provided some top performing stories that held their position in the overall rankings of our site.
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With time and collaboration, I've no doubt she is capable of providing you with well-written copy to achieve the desired outcomes."
Tom Swallow, Editor (EV Online)
"I had the pleasure to commission Sammie for a couple of editorial features. The thing that really shines through the most about Sammie's writing is how well researched it is in order to give the content the depth and make it engaging. She has a natural writing style and has always seemed happy to conform to quite rigid submission requirements. I'm sure she can bring something valuable to any piece of commissioned work."